Our friends at Econsultancy are a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. 2012 has been quite a year for the business as it has merged with Centaur and has exciting plans for the future, watch this space. And with Digital Podge's social theme this year it's pertinent that Ashley Friedlein and Peter Abraham will be two of the most social people in the room.
"We are not the 'Connecting Users' brand nor the 'Connecting Consumers' brand. Guess what? We are a bunch of great, fun, quirky, offbeat, unusual, charming minds that speaks with people as whole: people who love, laugh, learn, play, work, earn money, communicate, and much more. Our role at Nokia is to support every aspect of people's lives to have a richer, fuller life every day with connectivity, information, friendship and fun. Not tomorrow or some time soon, but today. That's why we make devices and experiences that empower people to look at the world with new eyes, to reach out and take risks, to push themselves, express themselves, share more and grow. It means to be truly alive. Nokia empowers people to live adventure everywhere. People - not consumers - is where we stand as a brand."
We are fortunate once more to enjoy the generous sponsorship of The Talent Business, as social a bunch as you are likely to meet and they know a thing or two about putting great senior people together. They play the long game and add great value to the agencies and clients they represent and advise. Paul Angeli has supported the Digital Podge lunch for many years and is one of the most respected individuals in the world of digital. He definitely has the Podge stamp of approval but beware at the end of the evening not to end up in his splinter group as he is known to enjoy the casino's of London town.
Our friends at Adobe are now in their 6th year of supporting the Digital Podge lunch. Whether it's a smart phone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Adobe tools and services enable their customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, Adobe help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success
The Technology and Media team at Barclays Wealth & Investment Management are highly regarded in the private banking world. Working with a wide variety of entrepreneurs and business owners in digital media and technology, the team are constantly working hard to stay ahead of the pack. Barclays has been in the business of lending, investing and protecting money for customers and clients for over 300 years and remains one of the largest financial services groups in the world. Digital Podge welcomes Dan Green, Tom Berresford & Sarah Sergeant to the 2012 lunch.
This year's Social theme is perfect for our mates at our media sponsors, The Drum, I can confirm that the boys and girls there know how to party. They produce a fantastic magazine, and hand out the sort of silverware that Arsenal fans can only dream of at The DADI awards, The Social Buzz Awards, Cream London, the Roses Design Awards and, of course - the legendary Chip Shop Awards. We're delighted to welcome founders Gordon Young and Nick Creed to this year's Digital Podge lunch but advise them against taking the late night sleeper back to Scotland on the 23rd! At last year's lunch they featured 12 posters created by agencies in the room on Digital Podge spoof posters
The Podge Lunches are completely reliant on good friends to help make them happen. On the day The A Team take care of all our guests, Babs & Clare Jones, George Stuart, Pippa White, Vicki McIvor and Carl Ison takes time off from his creative duties to take over as our photographer capturing some great shots, see some of last year's on flickr. The Naked Penguin Boys for creating the CMS that makes the organization manageable, my son PJ Jones at Ignition and IP guru Mark Shipley for the endless behind-the-scenes help they give me. And finally the IOD executive chef Roger Evans for never saying NO to our endless requests for "in theme" food.
Every year an agency volunteers to create the Digital Podge identity and this year the challenge was taken up by digital agency Freestyle. The name holds a personal story for founders Suzanne Linton and Alan Cooper who are both champion swimmers and Rebecca Adlington is one of their digital clients. They were given special leave during the Olympics to bugger off leaving their team to do all the work while they enjoyed themselves poolside. The effort and skills put in by the team at Freestyle creating this year's Social theme has been amazing and we are looking forward to unveiling it on the 23rd November at the IOD. Congratulations to Suzanne for her recent appointment to an advisor role at BIMA.